OBJECTION HANDLING
7 Things to Say When a Buyer Needs to Talk to Their Spouse
October 28, 2026 · 3 MIN READ · THE DRILLO TEAM
The buyer says "this sounds great," then "but I need to talk to my wife first." Sometimes a couple makes decisions together. Other times it is just a polite way to leave without saying "no." Saying "of course, let me know" gives them the power to walk away forever. Here are seven things to say instead, in the order you would use them.
1. Ask before you present
You can stop this objection before it happens. Ask if anyone else needs to be part of the decision before you show the plan. If you hear this on every call, it is your pattern: you are presenting before the decision maker is in the room.
Before I show you anything: is there anyone you'd want to talk to before deciding on this? Partner, spouse?
2. Find out what the partner would ask
The buyer mentions needing to talk to their spouse. This is often a real concern in disguise. You can handle that concern now if you uncover it. A gym buyer's partner might worry about the monthly cost.
Makes sense. If they were sitting here right now, what would they want to know?
If the concern that comes back is the price, this is the fix without a discount →
3. Ask what else is there
The first thing they tell you is rarely the only concern. Find out what else is there before you answer anything, so you can handle the whole list at once.
What else is on your mind about this?
4. Check that your answer landed
After you handle a concern, check that your answer landed. A nod from a buyer at an insurance desk is not agreement.
Does that answer it, or is there still something there?
5. Make it support, not permission
If the objection is genuine, reframe it as support rather than permission. This buyer needs to hear their own reasons for the policy, in their own words. They should walk into the house with a decision instead of a question.
When you talk to them tonight, it's really one of two conversations: 'is it okay if I do this?' or 'I decided to take a real step toward this, and I'd love your support.' Let's make sure you walk in with the second one, because that's the one they'll get behind.
6. Have them say the plan out loud
A commitment is stronger when the buyer says out loud how it will happen. If they go vague, you have found a soft "yes" while you still have time to firm it up. Ask what they will tell their spouse tonight about the policy.
When you tell them tonight, what are you going to say?
7. Get both of them in the room, and keep the price for that meeting
Do not give the price when the decision maker is not there. At home, the partner hears a number without your reasons and says "no" to a cost they were never sold on. Get both of them in the room to discuss the plan. Book a day and time for that meeting now, in their phone.
Would it help if we got the two of you in together, so I can answer their questions directly instead of you having to relay it all?
I'd rather go over the numbers when you're both here, so you can ask your questions together instead of you playing messenger. Could you both come in Thursday evening?
Booked meetings that actually happen: how to stop client no-shows →
The honest version is the one that works
Pushing a buyer to decide behind their partner's back ruins your reputation in a small world. A good partner wants them to fix a problem they are already unhappy carrying. You want to help them solve that problem together.
Say it before you need it
In the live moment, "of course, talk it over" comes out on autopilot, because it is the line you have said for years. The new lines have to be said out loud before they are the automatic ones. Drillo is where you do that: a pocket sales trainer where you roleplay out loud against an AI buyer who hesitates like a real person. Run your first drill tonight, because the only thing that changes what you say in that moment is having said it before. Drillo is live on Google Play.
Not sure this is the objection that costs you most? The free Deal Diagnostic, 10 questions →